West Coast Customs rose to fame during the heydays of reality TV series, Pimp My ...
West Coast Customs rose to fame during the heydays of reality TV series, Pimp My Ride. The luxury automotive restyling center in California is still in business and has some high profile clients. This time they worked on the Cadillac of Robert James Ritchie, more popularly known as ‘Kid Rock.’
In this clip, we take a look at the reveal of his spruced up Caddy… from the custom metal work to the firearms incorporated into the fixtures…it’s just something truly extraordinary. The car suits him perfectly and it’s just fitting to treat himself with something really special after having sold more than 25 million albums!
Check out the video below and get to know what Kid Rock is looking for in the classic ride. Witness the moment when the guys from West Coast Customs show it to him to see if the music icon approves of how they pimped up his Caddy and brought it back to life!
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